Wednesday, April 13, 2016

5 ways to rock your influencer marketing strategy


Influencer marketing was huge in 2015. Just take a look – it’s been on a pretty fast trajectory recently. That presents a challenge to marketers who have been doing it for awhile. Sure, you might have a network that’s engaged with your content and a few VIPs you can rely on to help promote, but they’re getting busier as more companies try to work with them. With more companies start sending outreach emails, it’s getting harder to get the attention of your targets. The key is following the right steps in planning, research, and nurturing relationships consistently. To demonstrate the entire process…

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The billionaire’s race to colonize space: Blue Origin versus SpaceX


In a battle between billionaires, Blue Origin and SpaceX are leading the pack to make commercial space travel viable for future generations. However, in the incredibly costly and difficult task of space travel, the path to success is founded on small advances. Are Blue Origin and SpaceX truly competitors or are they vying for different goals? Despite the uncertainty of each company’s long-term ambitions, one thing is for sure; it’ll be a great ride. The vision to colonize space has sparked the imagination of humans for centuries and now seems more than ever the opportune time to make it a…

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CREO wants to take on Android flagships with its $300 Mark 1 smartphone


After teasing its first phone last month, Bangalore, India-based CREO has launched the Mark 1 in New Delhi today with the promise of a new software feature each month and top-of-the-line specifications. The dual-SIM Mark 1 features a 5.5-inch quad HD display and runs the company’s own Fuel OS layer atop Android 5.1. Under the hood, you’ll find a 1.95GHz Mediatek Helio X10 octa-core processor paired with 3GB RAM and 32GB of onboard storage. You can add up to 128GB more space with a microSD card. The 3,100mAh battery supports quick charging so you can get two hours of talk…

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Tuesday, April 12, 2016

No more excuses: Google Calendar can now help you stick to your goals


Google is celebrating the 10th anniversary of its Calendar service with the launch of a handy new feature in its mobile apps to help you find time to meet your personal goals. Whether you’re looking to start using that gym membership regularly, learn a new language or call your parents more often, the new Goals feature can pencil these activities into your schedule with a couple of taps. Find the Goal option in the Add menu, tell the app how often you’d like to do these things and pick the best time slots that work for you, and you’re all…

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Monday, February 22, 2016

The Information Age Is Over. Welcome to the Infrastructure Age.

Nobody wants to say it outright, but the Apple Watch sucks. So do most smartwatches. Every time I use my beautiful Moto 360, its lack of functionality makes me despair. But the problem isn’t our gadgets. It’s that the future of consumer tech isn’t going to come from information devices. It’s going to come from infrastructure.
That’s why Elon Musk’s announcements of the new Tesla battery line last night were more revolutionary than Apple Watch and more exciting than Microsoft’s admittedly nifty HoloLens. Information tech isn’t dead — it has just matured to the point where all we’ll get are better iterations of the same thing. Better cameras and apps for our phones. VR that actually works. But these are not revolutionary gadgets. They are just realizations of dreams that began in the 1980s, when the information revolution transformed the consumer electronics market.
But now we’re entering the age of infrastructure gadgets. Thanks to devices like Tesla’s household battery, Powerwall, electrical grid technology that was once hidden behind massive barbed wire fences, owned by municipalities and counties, is now seeping slowly into our homes. And this isn’t just about alternative energy like solar. It’s about how we conceive of what technology is. It’s about what kinds of gadgets we’ll be buying for ourselves in 20 years.
It’s about how the kids of tomorrow won’t freak out over terabytes of storage. They’ll freak out over kilowatt-hours.
Beyond transforming our relationship to energy, though, the infrastructure age is about where we expect computers to live. The so-called internet of things is a big part of this. Our computers aren’t living in isolated boxes on our desktops, and they aren’t going to be inside our phones either. The apps in your phone won’t always suck you into virtual worlds, where you can escape to build treehouses and tunnels in Minecraft. Instead, they will control your home, your transit, and even your body.
Once you accept that the thing our ancestors called the information superhighway will actually be controlling cars on real-life highways, you start to appreciate the sea change we’re witnessing. The internet isn’t that thing in there, inside your little glowing box. It’s in your washing machine, kitchen appliances, pet feeder, your internal organs, your car, your streets, the very walls of your house. You use your wearable to interface with the world out there.
It makes perfect sense to me that a company like Tesla could be at the heart of the new infrastructure age. Musk’s focus has always been relentlessly about remolding the physical world, changing the way we power our transit — and, with SpaceX, where future generations might live beyond Earth. The opposite of cyberspace is, well, physical space. And that’s where Tesla is taking us.
But in the infrastructure age, physical space has been irrevocably transformed by cyberspace. Now we use computers to experience the world in ways we never could before computer networks and data analysis, using distributed sensor devices over fault lines to give people early warnings about earthquakes that are rippling beneath the ground — and using satellites like NASA’s SMAPto predict droughts years before they happen.
Of course, there are the inevitable dangers that come with infusing physical space with all the vulnerabilities of cyberspace. People will hack your house; they’ll inject malicious code into delivery drones; stealing your phone might become the same thing as stealing your car. We’ll still be mining unsustainably to support our glorious batteries and photovoltaics and smart dance clubs.
But we will also benefit enormously from personalizing the energy grid, creating a battery-powered hearth for every home. Plus the infrastructure age leads directly into outer space, to tackle big problems of human survival, and diverts our impoverished attention spans from gazing neurotically at the social scene unfolding in tiny glowing rectangles on our wrists.
The information age brought us together, for better or worse. It allowed us to understand our environment and our bodies in ways we never could before. But the infrastructure age is what will prevent us from killing ourselves as we grow up into a truly global civilization. That is far more important, and exciting, than any gold watch could ever be.
Related article: WPFthoughts