Robert S. Maher Blog: Keep it Simple: 4 Effective Emails for Marketers

Tuesday, May 2, 2017

Keep it Simple: 4 Effective Emails for Marketers

When you are thinking about email marketing you may confuse about inundate information all over the internet.

Here are some of tips that may help you create an effective email marketing campaign.

Welcome emails

A welcome email is the first friendly exchange between your business and new subscriber. One easy way to do that is to offer a quick “perks list” which tells subscribers why joining your email list was a great idea. Second create effective clean look and a clear call to action.

Newsletters

Newsletter is a great way to establish your brands personality and build trustworthy relationship with your customer. Tell potential subscribers exactly what will be in the newsletter as well as how often they should expect to hear from you. Keep your design and copy minimal, because not everyone like to read all day.

Promotional and Discount Email

There are many benefits to using email as a promotional. Promotional emails are one of the simplest and effective marketing tool, which help you announce a new product, new deals and new discount.

Reengagement Campaigns

Sometimes your remain subscribed could be seriously hurting your email engagement rates, when putting you in danger of being flagged as Spam. The most successful re-engagement campaigns will typically re-activate about 10 percent of inactive subscribers. If some inactive subscribers still don’t respond at all, don’t be afraid and remove inactives from your list.