When you create a website, it is very important that it has great value to your customers. Implementing a lot of interactive features is a great way to do that. If you are not sure which features can give you the best results, it would be a good idea for you to keep reading.
Site Search
Be sure to implement a site search feature. One thing that people do not like is going to a site and having a difficult time trying to find what they need. Having a search box eliminates the need to look at page after page of information. A user will be able to type in what they want and be taken to any relevant pages. Customers will appreciate this feature more than you know.
Downloads
Offer downloadable content since people love having something to hold onto. When your customers come to your site to get what they need, they will appreciate having things they can take away from there. PDFs and eBooks are perfect examples of what your customers may be looking for. You can offer them free if you like, but it would create revenue for your site if you charge a small fee.
Boards
Message boards and discussion forums are great if you want to encourage customer interaction. This will give them the chance to interact with you as well as other customers. If you don’t have a lot of time to devote to this type of feature, you should consider hiring a few moderators. This will help to calm things down in case customers start to get out of hand. You want them to talk freely, but not at the expense of others
Newsletter
Give people the option to register for updates. This means you have permission to email them whenever there is a new company development. Sometimes people visit sites and they don’t return because they are not aware that there have been changes. Having people sign up for updates will prompt more people to come back and revisit the site. Make sure that you make the registration simple since people will abandon any forms they find too difficult to fill out.
Blog
Start a blog that contains relevant information. This is a good way to connect with your customers. It is important that you take the time to keep the blog up to date. No customer wants to read an entry one day and see the same one at the top of the page months later. It would be good to write an entry a few times a week. Most of what you write should be directly relevant to your business or people will go elsewhere to look for what they need.
Having a great website entails a lot more than being eye candy. You need to use your page to engage your audience and keep them coming back. The tips in the article above will help you appeal to them. Once you get their attention, you must work on making sure that you do everything you can in order to keep it.
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